|
AyurSens embraces
its responsibility as a corporate citizen of a resurgent
India and is committed to making significant
contributions for the overall benefit of the rural
communities in the neighborhood of our manufacturing
plants and gardens. This responsibility springs from an
ingrained sense of giving back to society.
We don't consider this social responsibility as an
additional cost; we see it as part of an essential cost
of business, as much as land, power, raw materials and
employees.
Our community development efforts will always be defined
by the values embedded in our core. We do not believe in
charity for its own sake or "patchwork philanthropy".
Sustainability is of fundamental importance. We believe
that real contribution comes when communities are
enabled in a manner that has a sustained developmental
impact. That way you empower people, educate them, give
them instruments of income, a feeling of self-respect
and dignity, a reason to live.
Our current focus is on supporting health and education,
providing sustained livelihoods and women-children
welfare. While both our manufacturing plant and gardens
operate in rural communities, there are notable
differences that are reflected in our priorities based
on different desires, anxieties and requirements.
As management guru Peter Drucker says: "A healthy
society requires three vital sectors: a public sector of
effective governments; a private sector of effective
businesses; and a social sector of effective community
organizations." While there's not much we can do about
the first sector, AyurSens
will continue contributing in its own small way for the
other two. Community Service for us is not limited to
the routine areas of commitment and dedication. We will
always strive to bring streaks of innovation and use our
competencies to serve better, the less fortunate. |
